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NEW PARTNERSHIP  •  FALL 2026

Mental Performance Coaching.
Built into the Arsenal Experience.

Arsenal AAU Basketball and Cultivated Core are partnering to help every player train the mental side of the game. It happens during practice, and it's included at no extra cost.

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WHY IT MATTERS

Talent gets you on the court.
Mindset keeps you there.

Learning how to handle pressure, recover from mistakes, communicate and stay engaged through adversity are skills players carry into school, relationships and everyday life.

ELEMENTARY

Learning to manage emotions and build confidence early.

ELEMENTARY

Learning to manage emotions and build confidence early. Players practice simple tools for shaking off mistakes, staying positive, and being a great teammate.

MIDDLE SCHOOL

Preparing to stand out at high school tryouts. Players learn to stay composed under pressure, communicate on the court, and bounce back fast when a game isn't going their way.

HIGH SCHOOL

Taking their game to the next level, making the team and standing out to college coaches. Players sharpen focus, leadership, and the mental toughness that coaches notice.

PRACTICAL TOOLS FOR THE MENTAL SIDE OF PERFORMANCE

WHAT PLAYERS WORK ON

Coaches reinforce these tools naturally through practices, team conversations, competition and player feedback.

01  Confidence and positive self-talk

02 Responding to mistakes, setbacks and losses

03 Leadership and team accountability

04 Focus, communication and composure under pressure

PART OF THE PROGRAM. NO EXTRA COST

SCHEDULED AROUND PRACTICE

Most sessions happen during regular practice time. Some teams may start early or add a session, and we'll share the schedule in advance.

Included for every player

There is no additional cost to participate. It's part of being an Arsenal athlete.

Parents are welcome to attend

Parents are welcome to observe the sessions during practice. Schedules will be shared with families in advance. 

Tools that you can use at home

A virtual parent session shares tools families can use to support their players at home.

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MEET CULTIVATED CORE

Led by someone who's played at the highest level.

Founder Princess Alston is a former NCAA Division I basketball player and conference champion. She has more than 15 years of experience as a licensed therapist and researcher, and has collaborated with NBA and NCAA coaches, schools, sports teams and other organizations.

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