WHY IT MATTERS
Talent gets you on the court.
Mindset keeps you there.
Learning how to handle pressure, recover from mistakes, communicate and stay engaged through adversity are skills players carry into school, relationships and everyday life.
ELEMENTARY
Learning to manage emotions and build confidence early.
ELEMENTARY
Learning to manage emotions and build confidence early. Players practice simple tools for shaking off mistakes, staying positive, and being a great teammate.
MIDDLE SCHOOL
Preparing to stand out at high school tryouts. Players learn to stay composed under pressure, communicate on the court, and bounce back fast when a game isn't going their way.
HIGH SCHOOL
Taking their game to the next level, making the team and standing out to college coaches. Players sharpen focus, leadership, and the mental toughness that coaches notice.
PRACTICAL TOOLS FOR THE MENTAL SIDE OF PERFORMANCE
WHAT PLAYERS WORK ON
Coaches reinforce these tools naturally through practices, team conversations, competition and player feedback.
01 Confidence and positive self-talk
02 Responding to mistakes, setbacks and losses
03 Leadership and team accountability
04 Focus, communication and composure under pressure
PART OF THE PROGRAM. NO EXTRA COST
SCHEDULED AROUND PRACTICE
Most sessions happen during regular practice time. Some teams may start early or add a session, and we'll share the schedule in advance.
Included for every player
There is no additional cost to participate. It's part of being an Arsenal athlete.
Parents are welcome to attend
Parents are welcome to observe the sessions during practice. Schedules will be shared with families in advance.
Tools that you can use at home
A virtual parent session shares tools families can use to support their players at home.

MEET CULTIVATED CORE
Led by someone who's played at the highest level.
Founder Princess Alston is a former NCAA Division I basketball player and conference champion. She has more than 15 years of experience as a licensed therapist and researcher, and has collaborated with NBA and NCAA coaches, schools, sports teams and other organizations.


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